A greater focus on underlying customer needs than on existing customer wants leads to marketing myopia.
a. true
b. false

Answers

Answer 1

The statement is FALSE. A greater focus on underlying customer needs than on existing customer wants WON'T lead to marketing myopia.

When the management "ignores" (not focus on) underlying consumer needs and concentrate exclusively on existing wants, marketers are described as having marketing myopia. Marketing myopia can also result from just concentrating only on the company's products.

The management should prioritize increasing the effectiveness of production and distribution. One of the earliest selling orientations is this idea and in some circumstances, this production philosophy is still very helpful to this day.

The majority of marketing strategies place a strong emphasis on product quality and improvement. Marketing myopia, on the other hand, might result from concentrating solely on items.

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Related Questions

John d. rockefeller stands out among nineteenth-century business leaders because of his?

Answers

John d. Rockefeller stands out among nineteenth-century business leaders because of his innovative organization called vertical integration.

What is vertical integration?

Vertical integration is a procedure that entails acquiring corporate operations in order to produce the same thing.

When a business chooses vertical integration, they typically have control over some phases of product production and delivery.Vertical integration can also be defined as the union of businesses engaged in the same line of work but at various stages of production or distribution.For instance, because it involves many phases in its business, Amazon might be classified as one of the organizations with vertical integration.In addition to acting as a platform for buyers and sellers, Amazon also has its own distribution network and sells some of its own goods and services.

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As marketers embraced the concept of integrated marketing communications, they began asking their ad agencies to rely primarily on media advertising. True or false

Answers

As marketers adopted the idea of integrated marketing communications, they started to request from their advertising agency that they integrate the application of diverse range of advertising techniques rather than depending primarily on media advertising. As a result, the claim is FALSE.

Many brands started to explore outside the box of conventional ad agencies and employ multiple types of marketing expertise.

"Integrated Marketing Communications" techniques include:

- build and strengthen connections with clients

- seeks to have all marketing initiatives present a cohesive, consistent picture to the public such as in media advertising

- acknowledges that every engagement across a myriad of touch points is a chance to realize the corporate identity

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Gerry is submitting an application for a sales associate license for the first time. she will need to pay the initial application fees and ____ fee to the dbpr.

Answers

In a situation where Gerry is submitting an application for a sales associate license for the first time, she will need to pay the initial application fees and unlicensed activity fee to the DBPR.

What is the significance of application fee?

An application fee can be referred to or considered as the fee that is charged to an applicant at the time of making a request for the grant of a license or a document of any kind as such.

In case of payment of application fee for the obtainment of associate license, it is also an obligation for the applicant for the unlicensed activity fee along with the application fee.

Therefore, the significance regarding an application fee has been aforementioned.

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The state senator was found guilty of ________ when she tried to extort money from an international business that wanted to open a manufacturing plant in her state.

Answers

The state senator was found guilty of public action when she tried to extort money from an international business that wanted to open a manufacturing plant in her state.

What is public action ?

public action  serves as the action that can be performed by those in power which can be a negative action such as extortion, as well as bribery.

It should be noted that this action is wrong under thew law and it is a punishable offence, hence state senator was found guilty of public action when she tried to extort money from an international business that wanted to open a manufacturing plant in her state.

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The after closing balance in a revenue account will always be zero. this statement is:________

Answers

The after-closing balance in a revenue account will always be zero. this statement is True

This is further explained below.

What is a revenue account?

Generally, The amount in a revenue account is moved during the closing process from the income statement into the retained earnings account, leaving a balance at the end of the revenue account of zero.

This leaves an opening balance in the retained earnings account. Because the ending balance of one period becomes the starting balance of the following period,

In conclusion, The beginning balance of a revenue account will likewise be zero at the beginning of the period.

An after balance in an income statement will always be zero. This assertion is indeed correct.

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The tax cuts and jobs act of 2017 set the corporate tax rate to be ______ regardless of the level of taxable income.

Answers

The tax cuts and jobs act of 2017 set the corporate tax rate to be 21% regardless of the level of taxable income.

Tax Cuts and Jobs Act of 2017

The Tax Cuts and Jobs Act, which altered the Internal Revenue Code of 1986, was reintroduced in Congress as the Act to provide for reconciliation according to sections II and V of the concurrent resolution on the budget for fiscal year 2018, Pub.L. 115-97.What did the Tax Cuts and Jobs Act of 2017 achieve?Deductions, depreciation, expensing, tax credits, and other business-related tax items have altered as a result of the Tax Cuts and Jobs Act ("TCJA"). Business owners may use this side-by-side comparison to comprehend the changes and make appropriate plans.

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A newborn child receives a $ gift toward a college education from her grandparents. how much will the $ be worth in years if it is invested at ompounded quarterly?

Answers

The value of $20,000 be worth in 17 years if it is invested at 7% and compounded quarterly is $65068.443.

What is compound interest?

Compound interest means simply that the interest on a bank account, lending, or investment grows exponentially over time rather than linearly. Compound is the key word here.

Assume you invest $100 in a company that pays a 10% dividend each year.

Her grandparents give a $20,000 college education gift to a newborn child.

[tex]\mathrm{A}=\mathrm{P}\left(1+\frac{\mathrm{r}}{\mathrm{n}}\right)^{\mathrm{nt}}[/tex]

Where A is the final amount,

P = principal amount,

r = interest rate,

n = number of times interest is applied in given time period, and

t = number of periods elapsed.

In the above formula, replace the known terms with:

[tex]\begin{aligned}&A=20000\left(1+\frac{0.07}{4}\right)^{4 \times 17} \\&A=20000(1.0175)^{68}\end{aligned}[/tex]

A = $65068.443

So, if $20,000 is invested at 7% as well as compounded quarterly for 17 years, it will be worth $65068.443.

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The complete question is-

A newborn child receives a $20,000 gift toward college education from her grandparents. How much will the 20,000 be worth in 17 years if it is invested at 7% and compounded quarterly?

If the government levies a $1,000 tax per boat on sellers of boats, then the price paid by buyers of boats would:_______

Answers

The price paid by boat buyers would increase by less than $1,000 if the government imposed a $1,000 tax per boat on boat dealers.

What is meant by elasticity?

Elasticity is the capacity of a distorted material body to regain its initial dimensions upon removal of the forces that caused the distortion. This capability is referred to as elastic behaviour (or response) in a body. When anything is stretched or squeezed, it can regain its original shape thanks to its elastic properties. A rubber, for instance, can quickly restore its shape after being stretched out significantly. Demand elasticity, income elasticity, cross elasticity, and price elasticity are the four different types of elasticity.

This is due to the fact that boats are a luxury commodity with a high elasticity of demand since they are susceptible to price changes. The seller will be responsible for paying the majority of the tax when it is applied on a good with an inflated price.

Any attempt to shift all of the responsibility to the buyers will significantly lower the quantity demanded and subsequently the seller's profit. In order to avoid this, the price will increase by less than the tax and the supplier will pass a smaller tax burden onto the purchasers.

Therefore, the price paid by boat buyers would increase by less than $1,000 if the government imposed a $1,000 tax per boat on boat dealers.

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Rules and regulations enacted by various federal agencies are important to real estate because?

Answers

Rules and regulations enacted by various federal agent are crucial to real estate because. A. they are laws passed by Congress.

Why is ruling the most important source of law?

The ruling is a powerful source of law. In principle, it ties the whole society. Courts are institutions that use the law on daily basis. Judges and magistrates, like all lawyers, consult legislation and governments of common law and custom using the particular case before them.

Legislation is useful in delivering a framework for governmental action in fields that are either completely new or that were not considered by the standard law to be within the province of governmental action.

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ron king is a single airline ticket agent who claims 1 allowance. his gross weekly salary is $320.00. each week he has deducted federal, social security, and medicare taxes; $26.20 for medical insurance; 1.5% state tax; and $25.00 for the credit union.

Answers

Deductions:-

Federal Tax =>                                $24 (from given data)

Social Security =>                          $19.84 (6.20% of $320)

Medicare =>                                    $4.44 (6.45% of $320)

State Tax =>                                    $4.80 ( 1.5% of $320)

Medical Insurance =>                    $26.20 (from given data)

Credit Union =>                              $25 (from given data)

Reductions = ∑(24+19.84+4.44+4.80+26.20+25)

                    =104.28.

Now,

Net Pay = 320-104.28

             = $215.72

So, Ron's Net Pay should be $215.72.

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Munster inc. debits deferred revenue and credits service revenue. as a result of this adjusting entry, munster's:______

Answers

Munster inc. debits deferred revenue and credits service revenue. as a result of this adjusting entry, Munster's equity will increase

liabilities will decrease

This is further explained below.

What is Revenue?

Generally,  Revenue is the entire amount of money earned through the sale of products and services connected to the principal activities of the firm. In accounting, revenue refers to the total amount of income generated.

The term "commercial income" is synonymous with "sales" and "turnover" in the business world. Interest, royalties, and many other fees may all be sources of income for certain businesses.

In conclusion, Deferred revenue is debited and service revenue is credited by Munster Inc. Munster's equity will rise as a consequence of this adjusting entry, while liabilities will fall.

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The purpose behind a secondary sources of law is to increase the level of _______ and _______ across courts in all 50 states.

Answers

The purpose behind a secondary sources of law is to increase the level of uniformity across courts in all 50 states.

What are Secondary Sources of Law?

In general, anything that discusses and analyzes primary sources is probably a secondary source if authorities like statutes and case law that establish the law are considered primary sources.

Given the broad scope of the concept, it is not surprising that secondary sources can have a wide range of characteristics and purposes, similar to the various approaches to analyzing laws and case law.

For instance, many secondary sources take the form of authoritative thematic treatises, while others take the form of live or recorded seminars. Other such authority may compile case law or statutes from various jurisdictions. And even that barely scratches the surface of all the secondary legal sources that are readily available.

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The correct question is “The purpose behind a secondary sources of law is to increase the level of ______ across courts in all 50 states.”

In some cases, organizations will use a(n) __________ to solicit ideas for projects when the knowledge requirements for the project are not available in the organization.

Answers

In some cases, organizations will use a(n) request for proposal to solicit ideas for projects when the knowledge requirements for the project are not available in the organization.

What is a request for proposal?

This is the term that is used to refer to the type of document that a person would have that is able to make the announcement for a project as well as providing the description for that project and the bids for the people that can be given the projects as contractors.

Hence we can say that business document that announces a project, describes it, and solicits bids from qualified contractors to complete it.

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One reason for employers being biased against older workers is that older workers generally _____ than younger workers, and companies are always looking to reduce costs.

Answers

Earn Higher Salaries.

One reason for employers being biased against older workers is that older workers generally earn higher salaries than younger workers, and companies are always looking to reduce costs.

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In most markets, _____ is determined by the interactions of numerous buyers and sellers

Answers

In most markets, the price of labor and the price of goods and services is determined by the interactions of numerous buyers and sellers.

What is the price?

The exchange of products or services for money is known as a price. In society, there would be no marketing without pricing. The main element that impacts sales operations is the lack of exchange value of a thing or service that has been agreed upon in a market transaction.

If there is no money, the exchange of goods can still take place, but without a price.

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The cost of external equity capital is greater than the cost of retained earnings because of?

Answers

The cost of external equity capital is greater than the cost of retained earnings because of floatation cost.

What is a floatation cost?

The amount of profit a business keeps after paying all of its direct and indirect expenses, income taxes, and dividends to shareholders is known as retained profits. This is the percentage of the company's equity that may be utilized, for example, to fund the purchase of new machinery, research and development, and marketing.

When a corporation issues new shares, it must pay fees known as flotation expenses. New equity is more expensive than existing equity due to flotation costs. Analysts contend that in order to avoid permanently overestimating the cost of capital, flotation costs should be subtracted from future cash flows as a one-time charge. Legal fees, certificate printing fees, registration fees, stock exchange listing fees, and underwriting fees are some of the expenses related to flotation.

In conclusion, the cost of external equity capital is greater than the cost of retained earnings because of floatation cost.

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A description of a theory or idea that accounts for all known properties and is used because the object or system being studied is too small or large is a?

Answers

The answer is model.

A description of a theory or idea that accounts for all known properties and is used because the object or system being studied is too small or large is a model.

What is a model in science?

Models are representations of things that are frequently too challenging (or impossible) to observe or present firsthand. A model can only accurately describe specific characteristics of a physical system, despite being supported by experiments. In a range of scientific disciplines, from physics and chemistry to ecology and the Earth sciences, scientific models are employed to explain and forecast the behavior of real things or systems.

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Among the various types of responsibilities a business firm has, which are specifically considered to be economic responsibilities? (check all that apply.)

Answers

Among the various types of responsibilities a business firm has, the one that is specifically considered to be economic responsibilities

giving investors a return on invested capitalrepaying debts to creditors

What are economic responsibilities?

This is the term that is used to refer to all of the practice that the firm would have to put in place that would have to do with all of the ways that it would have to back its financial responsibilities and its commitment.

This is what has to do with the ways that would exceed the maximization of profit by the firm but all that would have to do with the ways that would help to impact the environment that we live in a positive way.

Hence we can say that among the various types of responsibilities a business firm has, the one that is specifically considered to be economic responsibilities

giving investors a return on invested capitalrepaying debts to creditors

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____ is the functional area of business that is responsible for finding the best sources of funds and the best ways to use them.
a. marketing
b. operation
c. production
d. finance

Answers

Finance is the functional area of business that is responsible for finding the best sources of funds and the best ways to use them. So the correct option is (d).

What is a Functional area?

Functional area describes a way of segmenting an organization into distinct parts, each of which will act as a fully functional unit carrying out the specified functions. This means that a segmented unit like this accomplishes a specific organizational goal that can be distinguished from the role of other segments. The human resource department, a division within the organization that is divided from other functional areas by the particular obligations that are distinctive to just the human resource department, is an example of such a division within an organization.

Therefore correct answer is (d).

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The annual real estate tax on a duplex house is $20949 and the owner sells the house after 8 months of the tax year. how much of the annual tax will the seller pay? how much will the buyer pay?

Answers

The answer is $10,492.50. Overall, homeowners spend the most on property taxes in New Jersey, which has some of the most elevated effective tax rates in the country.

Property Taxes by State

The state's average practical rate is 2.42% of a home's value, approximated to the national average of 1.07%.

Both the seller and buyer one the duplex for six months per; 1/2 of the year for the seller, and 1/2 for the buyer. Thus, without any other requirements of the purchase agreement, they each equally convey the annual tax bill of

$20,985 / 2 = $10,492.50

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How many dollars an hour is the minimum a worker in the united states can be paid.

Answers

The bare minimum wage in the United States is $7.25 per hour.

What does minimum wage mean?

According to federal law, a minimum wage is the lowest salary an employee may be paid per hour. Nonexempt workers may not be offered a job or agree to work for less than the legally required minimum wage level for hourly compensation.

which state's minimum wage is the lowest?

The minimum wage in both Georgia and Wyoming is only $5.15. Employers in these states that are governed by the Fair Labor Standards Act, however, are required to pay their staff the $7.25 federal minimum wage. The same guidelines apply to Alabama, Louisiana, Mississippi, South Carolina, and Tennessee, the five states without a minimum wage.

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Which strategy promotes a successful family presence during invasive procedures and resuscitation?

Answers

Strategy that promotes a successful family presence during invasive procedures and resuscitation assign a team member to stay with the family.

More about resuscitation:

Restoring a patient's physiological functions, such as their heartbeat or breathing, during an acute illness is known as resuscitation. It plays a significant role in emergency medicine, trauma surgery, anaesthesia, and intensive care medicine.  Cardiopulmonary resuscitation and mouth-to-mouth resuscitation are two prominent examples.

More about invasive procedures:

A procedure is considered invasive if it intentionally or purposefully gains access to the body through an incision, a percutaneous puncture, an instrumentation-only puncture, or a natural opening.

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Market offerings include entities such as people, places, information, and ideas.
a. true
b. false

Answers

'Market offerings include entities such as people, places, information, and ideas.

This statement is True.

A marketing offer is a product or service that a business offers to its customers to meet their needs. Offers include more than individual products or services. This includes the added value companies add to their products, such as: B. Comfort, quality and support.

A combination of products, services, information, or experiences offered to the marketplace to satisfy a need or desire. For example, in the food industry, a "market offer" could be a sandwich. Market offerings generally also include other entities such as people, places, organizations, information, and ideas.

Intangible value propositions are embodied in offerings that are combinations of products, services, information and experiences. A brand is an offer from a known source.

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Suppose an innovation in meat processing technology makes it possible to produce more hot dogs at a lower cost than ever before.

Answers

Assume an innovation in meat processing technology makes it viable to supply more hot dogs at a decreased value than ever before: retaining the call for constant, a rightward shift within the supply will lead to a fall in rate and boom in the number of warm puppies offered in the market. the deliver curve will shift to the right.

The definition of technology is the software of scientific knowledge for realistic purposes or packages. era uses scientific standards and applies them to trade the environment wherein people stay. generation also can use medical standards to strengthen enterprise or other human constructions.

Technology is the application of medical information to the realistic objectives of human existence or, as it's far from time to time phrased, to the alternate and manipulation of the human surroundings. generation affects almost every aspect of 21st century life, from transport efficiency and protection to get the right of entry to food and healthcare, socialization, and productiveness. The strength of the net has enabled international communities to form, and ideas and assets to be shared extra without problems.

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Suppose you borrow $10,000 right now to start a business. if the terms of the loan require you to pay back $12,000 in 5 years, what is the implied annual compound interest rate?

Answers

Assume you borrow $10,000 proper now to start a business. if the phrases of the mortgage require you to pay returned $12,000 in 5 years, the implied annual compound interest rate: is 3. seventy one%

Implied annual compound interest charge = (future value / initial fee)^1/periods - 1

implied annual compound hobby price = (12,000 / 10,000)^1/five - 1

implied annual compound interest rate = (1.2)^1/5 - 1

implied annual compound interest fee = 1.0371 - 1

implied annual compound interest rate = 0.0371 or 3.seventy one%

Compound interest is the addition of a hobby to the predominant sum of a mortgage or deposit, or in other words, hobby on primary plus interest.

Compound interest is when you earn interest on each of the money you've stored and the interest you earn. So let's say you invest $1,000 (you're foremost) and it earns 5 percent (hobby rate or earnings) once a year (the compounding frequency).

The month-to-month compound interest system is used to discover the compound interest per month. The system of the monthly compound hobby is CI = P(1 + (r/12) )12t - P where, P is the major amount, r is the hobby fee in decimal form, and t is the time.

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All else equal, the yield on new bonds issued by a leveraged firm will be less than the yield on the new bonds issued by an unleveraged firm. True or false?.

Answers

Contrary to popular belief, a leveraged firm's new bond yield will not, under all other circumstances, be lower than an unleveraged firm's new bond yield. This article discusses interest rates.

An interest rate is the amount of interest that is payable each period expressed as a proportion of the amount lent, deposited, or borrowed. The total amount of interest charged on a sum lent or borrowed depends on the principal amount, interest rate, frequency of compounding, and length of the loan, deposit, or borrowing.

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____ sites are web sites that individuals and businesses use to conduct social interactions online.

Answers

Online social interactions between people and businesses take place on social networking websites.

A social networking site is an online community where users can connect with one another and build public profiles. Social networking sites typically let new users create a list of contacts they have a connection with, and those contacts can subsequently confirm or deny the link. Once connections have been made, a new user can look through existing connections to find new ones.

A social networking site is also referred to as a social website or a social networking website.

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Implementing the strategy is often overlooked by senior managers especially in large organizations. What level of manager is often responsible for making sure the strategy gets implemented in alignment with the corporate goals?.

Answers

Functional managers are level of manager is often responsible for making sure the strategy gets implemented in alignment with the corporate goals.

What are the responsibility of functional manager ?

In general, a functional manager oversees the technical work of team members from that functional area who are performing on the project. They manage and own the resources during a particular department, like IT, engineering, PR , or marketing. decisions regarding the long-term allocation of a company's financial resources to activities.

Capital budgeting is that the process a business employs to evaluate potential large projects or investments. Capital budgeting is required before a project is approved or rejected. Such initiatives can involve building a replacement facility or making a size able investment in a different company.

Capital assets are often long-term investments like new equipment, structures, and software updates, whether or not they represent a very small portion of a company's total assets.

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Which of the critical thinking skills draws conclusions from reasons and evidence?

Answers

Inference is the critical thinking skills that draws conclusions from reasons and evidence.

Making inferences means choosing the most likely explanation from the facts at hand.

There are several ways to help you draw conclusions from what someone may be implying.  

We practice inference in our every day lives for example if someone slams a door, you can infer that she is upset about something.

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A domestic firm may decide to contract for the production of its goods by an established foreign manufacturer. such private-label manufacturing by a foreign company is called:_________

Answers

A domestic firm may decide to contract for the production of its goods by an established foreign manufacturer. such private-label manufacturing by a foreign company is called Contract manufacturing .

Contract manufacturer

A manufacturer who enters into a contract with a company for components or goods is known as a contract manufacturer (CM) (in which case it is a turnkey supplier). A sort of outsourcing, it is. A contract packager, sometimes known as a copacker, is a manufacturer who performs packaging activities under contract. Brand-name businesses prioritize product invention, design, and sales while independent manufacturers handle the production (the turnkey suppliers).

The majority of turnkey suppliers focus solely on producing tangible goods, although some can also manage a sizeable portion of the design and customisation process if necessary.

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