________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

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Answer 1

The art and science of selecting target markets and acquiring, retaining, and attracting customers through the creation, provision, and dissemination of greater customer value is referred to as marketing management.

Market opportunity identification is done by marketing management, which then develops suitable strategies for profitably pursuing those opportunities. It must put a marketing strategy into place and continually assess the efficiency of the marketing mix. It needs to fix the issues with how marketing plans, policies, and procedures are really carried out. It takes care of the company's marketing system. Marketing management streamlines the transfer of ownership of goods and services from seller to buyer. Like all other disciplines of management, marketing management entails the duties of planning, organizing, directing, coordinating, and managing.

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Related Questions

You are a stakeholder who has just designated a business function as critical. what must you do now?

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You should now dedicate resources to protect the function.

Who are stakeholders?

A stakeholder is a party with an interest in a business who has the potential to influence or be affected by it. A typical corporation's investors, employees, clients, and suppliers make up its main stakeholders.

However, the idea has been broadened to encompass communities, governments, and trade groups as a result of the growing focus on corporate social responsibility.

An organization's stakeholders may be internal or external. Internal stakeholders are those who have a direct interest in a firm, such as through employment, ownership, or investment.

External stakeholders are those who don't work for a company directly but are still impacted by its decisions and results. Suppliers, borrowers, and government agencies are all regarded as external stakeholders.

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The feature that distinguishes loss contingencies from other liabilities is the:_____.

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Answer:Uncertain OutcomeStep-by-step explanation :

The feature that distinguishes loss contingencies from other liabilities is the uncertain Outcome.

department a has 1,000 square feet. department b has 1,000 square feet. calculate the allocation rate for allocating $21,000 total cost on square feet.

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The department has 1,000 square feet. department b has 1,000 square feet.$10.50 Is the allocation rate for allocating $21,000 total cost on square feet.

Allocation rate is that the standard amount of overhead applied to a unit of production or other measure of activity. This can be done when shifting costs to a value object, $10.50 Is the allocation rate for allocating $21,000 total cost on square feet, which can be required under one among the accounting frameworks to confirm that a full cost is applied to inventory.

A cost allocation plan may be a written summary which shows how a corporation allocates costs. between two or more programs. a company often has several allocation plans supported form of expenditure or how the. expenditure is getting used. There are many ways to allocate expenses.

Cost allocation is that the distribution of 1 cost across multiple entities, business units, or cost centers. An example is when insurance premiums are paid by the most corporate offices but allocated to different branches or departments.

The benefit allocation method sets aside the cash contributed by employer and employee into a fund that is invested to pay the benefit down the road. against this, a value allocation method estimates the general cost of advantages which will be owed and sets aside that quantity.

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Both bananas and apples cost $1/each. paul is deciding how many apples and bananas to purchase for $100. after careful deliberation, he decides to buy 100 apples and 0 bananas. this is an example of:_____.

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This is an example of Corner Solution.

A corner solution is a unique answer to the agent maximisation problem when one of the inputs in the maximised function has a quantity of zero. In layman's words, a corner solution occurs when the chooser is unable or unwilling to make a trade-off between several options. In consumer theory, what do we mean by "corner solutions"?A corner solution is one in which none of the goods are present in the ideal bundle. 49 / 70. Consumer choice restrictions. The indifference curve is to the budget constraint at the best bundle if there is an inside solution.

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The stock market is approaching its year-to-date high value, so should houston horticulture company consider selling new stock or new bonds to pay for its planned market expansion?

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The stock market is approaching its year-to-date high value, so Houston Horticulture company should consider the capital structure for selling new stock or new bonds to pay for its planned market expansion.

What characteristics does capital structure have?

The capital structure of a firm refers to the precise debt-to-equity ratio used to finance its assets and operations. Equity is a more expensive, long-term form of investment with greater financial flexibility from a business's perspective.

Following are some of the key characteristics of a solid capital structure:

a) Maximum Return

b) Less Risky

c) Flexibility

d) Safety

e) Capacity

f) Economy

g) Control.

How is capital structure impacted?

The main variables that need to be looked at when determining capital structure decisions are industry leverage, profitability, business size, growth prospects, asset tangibility, anticipated inflation, and stock market return.

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The tenth-century chinese scroll painting a solitary temple amid clearing peaks uses what method(s) to imply depth?

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The above  methods are used  to imply depth as :

An Alternating darker as well as lighter values.An increasingly softer textures that ranges from bottom to top.

What is Chinese scroll painting?

The Chinese scroll painting is known to be one of the widely used form or format of Chinese painting and it is one that entails the use of the handscroll.

It also consist the use of a continuous sheet/roll of paper or silk that can be of different length on which an image can be painted on and which, can be viewed or be rolled up.

Based on the above, we say that the above  methods are used  to imply depth as :

An Alternating darker as well as lighter values.An increasingly softer textures that ranges from bottom to top.

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A budget deficit occurs when expenditures exceed _______________. revenue borrowing appropriations inflation

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A budget deficit occurs when expenditures exceed revenue.

What do you mean by revenue?

Revenue is the cash that a business generates via its operations. Depending on the accounting technique used, there are various ways to compute revenue. Sales made on credit will be counted as revenue for products or services delivered to the customer in accrual accounting. Revenue may be recognized in accordance with certain standards even though payment has not yet been made.

The cash flow statement must be examined in order to determine how effectively a business collects debts. Contrarily, cash accounting only counts sales as revenue when money has been exchanged. A "receipt" is a payment made to a business; receipts can exist without revenue.

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When the change in demand due to seasonality is a constant amount, regardless of trend or average, the seasonal variation is described as?

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When the change in demand due to seasonality is a constant amount, regardless of trend or average, the seasonal variation is described as Additive Seasonal Variation.

What is Additive Seasonal Variation?

The seasonal component is stated in absolute terms in the scale of the observed series using the additive approach, and the level equation adjusts the series for the season by deducting the seasonal component. The seasonal component will roughly equal zero within each year.

therefore,

When the change in demand due to seasonality is a constant amount, regardless of trend or average, the seasonal variation is described as Additive Seasonal Variation.

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A situation that requires an adjusting entry that is not a prepayment or an accrual entry is:_________

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Estimating bad debts is a circumstance that necessitates an adjusting entry that is neither a prepayment nor an accrual entry.

Bad debt: What is it?

Sometimes a firm needs to figure out what percentage of its receivables is recoverable when it comes time to prepare its financial statements at the end of the fiscal period. The two techniques of documenting bad debt are 1) direct write-off method and 2) allowance method, and they both involve recording the percentage that a company considers is uncollectible.

The significance of bad debt costs

Companies create financial statements at the beginning of each fiscal year or quarter. Investors and potential investors look at the financial accounts, thus they need to be trustworthy and honest.

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The economic value of resources not utilized to produce products or provide services is known as:_________

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The correct answer is wealth.

Wealth is the accumulation of valuable economic resources, which may be measured in terms of tangible goods or monetary value.

What is the Wealth Effect?

According to the wealth effect, a behavioral economic hypothesis, people spend more money as the value of their possessions increases. Consumers are supposed to feel more financially secure and wealthy as the value of their houses or investment portfolios rises.

What significance does riches have?

Wealth gives you the confidence that you won't have to put in countless hours of work in order to live a happy, healthy, and successful life, in addition to giving you access to the world's boundless delights. It allows you to have time and financial flexibility.

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Macroenvironment forces can have an impact on an industry's performance. which of these forces might be an explanation for the growth of the craft beer strategic group?

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The explanation that would be responsible for the growth of the craft bear strategic group would be The social forces of millennials as they seek to express individuality through their beer choice

What is a macroenvironment?

The term that would be used to refer to the major external forces that would act as the factors that can help the firm when it is making its decisions in the business. This is the social, legal and the cultural factors that have the ability to influence such.

The forces of the millennials that have the ability to show their individuality through the choice of beer that they have, has had a significant influence in the beverage industry.  

These people have been able to express their desires more openly and this has provided the growth that the craft beer needed in the industry.

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complete question

Macroenvironment forces can have an impact on an industry's performance. Which of these forces might be an explanation for the growth of the craft beer strategic group?

Oa. Technological forces making it more expensive for companies to get into the beer industry

Ob. Political and legal forces limiting access to alcohol

Oc. The social forces of millenials as they seek to express individuality through their beer choice

Od. Aging population of baby boomers who are loyal to their beer brand

The rate at which employees leave an organization is? a. turnover b. conformance c. workforce planning d. staffing

Answers

Turnover is the rate at which employees leave an organization. Others are not correct because:

b. Conformance is the conformity of product performance and quality to the desired standard.c. Workforce planning is a workforce recruitment planning method for identifying the company's future needs.d. Staffing is one of the management functions that carry out the withdrawal, selection, development, and use of Human Resources (HR) for the achievement of organizational goals effectively and efficiently.

In general, employee turnover is an employee turnover activity of a company that is caused by the determinants of the occurrence of the employee's displacement either voluntarily or not. While the employee turnover rate or labor turnover rate is the tendency or intensity of a company experiencing employee turnover or turnover.

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Jenna changes the amount of butter she purchases depending on whether it costs $3, $4, or $6 a pound. in order to derive her demand curve for butter, what other information do we need?

Answers

She bought butter at various price ranges.

The demand curve shows how much a person decides to buy at different prices. To plot the curve, we need to know how much butter Jenna buys when it costs $3, $4, and $6.

What is Demand Curve

A demand curve in economics is a graph that shows the relationship between the cost of a particular good (y-axis) and the amount of that good  desired at that cost (x-axis). You can use the demand curve to analyze the relationship between price and quantity for a specific consumer (single demand curve) and  all consumers in a specific market (market demand curve). The demand curve is usually assumed to be sloping as shown in the graph below. This is due to the law of demand, in most cases the higher the price, the lower the demand. However, in certain circumstances this rule does not apply. Veblen goods, Giffen goods and asset bubbles are  examples of this kind of phenomenon. Buyers are attracted to goods when the price increases.

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Daisy enterprises has revenues of $400,000, fixed costs of $100,000, and variable costs of $500,000. daisy enterprises?

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The Enterprise has revenues of $400,000, variable costs of $500,000, and fixed costs of $100,000. Daisy Enterprises should immediately stop as the revenue earned by the enterprise is less than the variable and fixed cost, to continue any enterprise should earn profit or revenue close to cost.

More about cost and revenue:

A variable cost is one that changes depending on the volume of output or the scope of the services offered. There shouldn't be any variable cost if no goods are produced or no services are rendered.

No matter how many units are sold, the fixed costs remain the same. The price you are selling the goods for less the variable costs, such as labour and materials, is your revenue.

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Which industry has a larger economic impact in the u. S. -sports or entertainment?.

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The entertainment industry has a larger economic impact on the US

The combined economic impact of media and entertainment in 2020 was staggering: $2 trillion globally and $500 billion in the United States, the world's largest entertainment market. The Technology Association of Georgia identified 713 media and entertainment businesses in Georgia that employ 40,000 people and bring in $14.7 billion in yearly sales. The cinema, television, music, and video game industries have made Georgia into a global centre, and these industries collectively generated $6.6 billion in income. Despite experiencing a downturn during the beginning of the epidemic, many media and entertainment firms have a bright future. Through 2024, the entertainment sector is anticipated to grow at a 6% annual rate.

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A successful manager is most likely to have:________
a. low general self-efficacy.
b. an internal locus of control.
c. low self-monitoring.
d. a reactive personality

Answers

Option [D] is the correct answer.

A successful manager is most likely to have a reactive personality. In addition to leading teams and fostering their growth, excellent managers may simultaneously exercise complete control over their company's operations and results.

Difference between a Manager and a Leader

A manager is not the same thing as a leader. A leader prioritizes the development and well-being of your team members while a manager may be responsible for work delegation and timekeeping. The best managers are adept at performing both tasks and can effectively leverage each employee's abilities to create a successful company. Deborah Sweeney, vice president and general manager of business acquisitions at Deluxe Corp., asserts that effective managers accomplish this by utilizing their emotional intelligence and soft skills.

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Which folder will automatically upload a file saved in it to your onedrive account?

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Desktop folder will automatically upload a file saved in it to your OneDrive account.

What is a desktop computer?

Anyone with a Microsoft account has access to OneDrive, a web-based storage facility from Microsoft, which offers a sizable amount of space without cost. Consider it a benefit-added sharing cloud-based hard drive. One of the main benefits is that OneDrive occasionally connects with Windows 10.

OneDrive's folder sync happens quite quickly, so what you see in File Explorer is also what is kept in the cloud. Some OneDrive users save every web-based file and folder they have access to on their computers. Some OneDrive users, however, have only downloaded a fraction of their OneDrive folders to their laptops. Only this subset of folders is visible to users in File Explorer, hiding all other cloud-based folders.

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Who are the potential customers? what do they buy? where do they buy? these are _______ factors affecting channel choice. group of answer choices product market product stage timing

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Who are the potential customers? what do they buy? where do they buy? these are  market factors affecting channel choice. group of answer choices product market product stage timing

What is Market Factor?

In economics, a factor market is a place where the raw materials for manufacturing are bought and sold. In exchange for factor payments at factor prices, companies buy productive resources. The derived demand principle governs how product and factor markets interact. A firm's factors of production are obtained from its economic activities of supplying goods or services to another market. Derived demand is the term used to describe the relationship between product and factor markets.

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The one thing that unites all economists is their use of? a. organizational design. b. the rational-actor paradigm. c. incentives. d. organizational history.

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The correct answer is (b) the rational-actor paradigm.

The rational-actor paradigm is the one concept shared by all economists.

How do paradigms work?

The Greek origin of the word indicates a notion of pattern, model, or precedent when trying to define what a paradigm is. In the contemporary world, a worldview or common understanding of reality is central to the definition of a paradigm. A theoretical paradigm is a set of accepted ideas or a frame of reference, whereas a scientific paradigm is a set of filters used by researchers in the planning, analysis, and interpretation of experiments. In a nutshell, a paradigm is a framework of assumptions, concepts, and beliefs that serves as a lens through which to view reality.

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Which trade measurement includes services, foreign investments, loans and foreign aid, financial capital, and financial transfers?

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Balance of payments measurement includes services, foreign investments, loans and foreign aid, financial capital, and financial transfers.

A service is an " act or use for which a customer, firm, or government is willing to pay." Examples consist of work performed through barbers, docs, legal professionals, mechanics, banks, coverage companies, and so on. Public offerings are people who society as an entire can pay for.

The provider is defined as to restore, keep or provide something to someone. An instance of service is to fix a damaged washing system. An example of carrier is to provide appetizers to a group of human beings at a restaurant.

Happening or persevering with whilst one is absolutely employed in-carrier teacher training workshops. 2 : of, regarding, or being one this is absolutely hired in-provider law enforcement officials.

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In ________, the state has the broad powers to decide what goods and services are produced and in what quantities.

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The state has extensive authority to determine what goods and services are produced and in what quantities under centrally planned socialism.

A Centrally Planned Economy: What Is It?

A centrally planned economy, commonly referred to as a command economy, is a form of capitalism where decisions about the production and distribution of goods are made by the government. Market economies, where these decisions are the consequence of hundreds of choices made by producers and consumers, are different from centrally planned economies.

Although individual businesses may occasionally be brought into economic planning, state-owned corporations produce goods and services in planned economies frequently. In most cases, a centralized bureaucracy determines the costs, salaries, and production schedules.

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Both the debt-equity ratio and the equity multiplier are calculated using _____ in the denominator.

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Both the debt-equity ratio and the equity multiplier are calculated using  stockholders' equity  in the denominator.

What is debt-equity ratio?

The debt-equity ratio compares the amount of debt a firm uses to the stockholders equity, which is portion of total finance made available by the company's shareholders, it is determined total debt divided by the stockholders' equity

On the other hand, the equity multiplier is determined as the total assets divided stockholders' equity, in other words, the denominator in both cases is the equity.

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This federal agency presided over all elements of war production from the distribution of raw materials to the prices of manufactured goods.

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This federal agency oversaw all aspects of military manufacturing, including the supply of raw materials and the costs of finished items are known as War Industries Board

Federal agencies are specialized government entities created for a particular function, such as resource management, industry financial regulation, or matters of national security.

Between July 1917 and December 1918, the War Industries Board (WIB) was in place to organize and direct American manufacturing by establishing priorities, determining prices, and standardizing goods to aid the country's and its allies' military endeavors. US government organization called the War Industries Board (WIB) was basically established to oversee the procurement of military goods.

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Direct labor and manufacturing overhead costs are known as blank______ costs. multiple choice question. period\

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Direct labor and manufacturing overhead costs are known as conversion costs.

What does Direct Labor mean?

A product, cost center, or work order-specific production or service worker is referred to as direct labor. When a company manufactures goods, direct labor is the work of the production team that actually creates the goods, such as machine operators, assembly line workers, painters, and so forth. When a business offers services, direct labor is seen as the work of those individuals who offer services to clients directly, such as consultants and attorneys. In most cases, a person who bills time to a client is putting in actual labor hours.

Generally speaking, the cost of normal hours, shift differentials, and overtime hours spent by employees are considered to be direct labor costs.

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Budgeting, analysis of investment proposals, and provision of funds are activities associated with the _______ function.

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Budgeting, analysis of investment proposals, and provision of funds are activities associated with the finance function.

The activity of controlling and planning financial resources is known as financial function. It is a part of  business in which obtaining and using the money required for effective operations is required.

Below are the objectives of finance functions.

Investment decisions- It include employing revenues received from the sale of assets that become less profitable and productive in addition to allocating resources to long-term assets.Financial decision - Many different methods and routes can be used to obtain funds. In general, a proper ratio of equity to debt must be maintained. A company’s capital structure is defined as its ratio of equity to debt.Dividend decision - A financial manager's primary responsibility in a profitable situation is to choose whether to distribute all earnings to shareholders or keep all profits for themselves. This all comes under dividend decision. Liquidity decision - It's crucial to put enough money into current assets in order to maintain the trade-off between profitability and liquidity.

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Which of these controls on the vehicle is an option (not required) that can be purchased?

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The controls on the vehicle that is an option (not required) that can be purchased is: "Powered Window"

What are vehicle options?

Auto Options are vehicle add-ons that new car buyers can select prior to purchase. When buying a car, buyers can be presented with dozens of options, each of which increases the price of the car.

If you want to improve performance but can't afford to buy a higher spec car, it's a good idea to upgrade.

Upgrading your car can be a great way to get the speed, acceleration and efficiency you want at a fraction of the cost.

Upgrades can range from small improvements to major system changes. Below we list some ways to upgrade your car to improve performance:

Choose better tiresUpgrade your brakes. Install the cold air intake.Replace the rubber hose with a silicone hose. Premium silicone version.Modification of the exhaust system. Upgrade your spark plugs.Connect the turbocharger.

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product design and process selection are examples of decisions. multiple choice financial tactical system design system operation forecasting

Answers

Product design and process selection are examples of system design decisions.

System design decisions demonstrate strategic organizational decisions. These include a long-term commitment of resources and deciding the operational parameters of the system. Systems design is the process of denoting elements of a system like modules, architecture, components, interfaces, and data for a system based on the specified requirements. It allures the procedure of defining, developing, and designing systems that fulfill the specific needs and requirements of a business or organization.

A systemic approach is deemed necessary for a coherent and well-running system. A bottom-Up or Top-Down approach is required to take into account all related variables of the system.

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Ricardo works in marketing for a soft drink company. His new outdoor advertising plan involves placing billboards for children near schools and playgrounds. Ricardo's goal is to increase the consumption of soft drinks by children ages 5-11. He knows that the drinks are not necessarily healthy for young children, but they can increase sales if they target this demographic.
Is Ricardo's marketing strategy ethical? (Ethical Principles: Integrity, Accountability, Transparency)
Why or Why Not

Answers

The marketing strategy that Ricardo has here is not one that can be regarded as an ethical one.

What is an ethical strategy?

This is the term that is sued to refer to the strategy that is used to do business that would have to do with all of the strategies that has to do with doing things in the right ways while considering morality and social responsibility.

The reason why we can say that there is no ethical responsibility here is the fact that Ricardo is aware of what he is doing and the fact that it may have an adverse effect on people but he is still doing it because he wants to be able to drive his sales up.

Hence we can say that The marketing strategy that Ricardo has here is not one that can be regarded as an ethical one.

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Suppose the equilibrium price of a gallon of milk is​ $4. If the government imposes a price floor of​ $5 per gallon of​ milk, the.

Answers

The quantity supplied of milk exceeds the quantity demanded.

If supply and demand are in balance, the equilibrium price occurs in economics. This indicates that for this cost, the manufacturer can create the same quantity of a good (supply) that consumers may purchase (demand). Supply and demand converge as a result. Furthermore, both buyers and sellers gain at this point. In addition, the concept of the equilibrium price is the reverse of that of disequilibrium, where supply and demand are not equal. A market-clearing price, often referred to as an equilibrium price, is the consumer cost associated with a good or service when supply and demand are equal or nearly equal. The manufacturer or vendor is free to transfer as many units as they like, and the consumer is free to access as many units as they like.

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According to "scientific view of risk", most of the public’s view of risk is ___________ than risk experts.

Answers

According to "scientific view of risk", most of the public’s view of risk is different than risk experts.

Who are risk experts?

A risk management expert is a position hired by corporations to find possible hazards that might hurt the company's bottom line. Financial concerns have typically been the emphasis of this function. But risk managers are increasingly expected to detect possible hazards that might harm workers, third-party risks, cybersecurity dangers, and privacy-related problems. As a result, money, personnel, facilities, information technology (IT), data, and reputation are now included in the scope of risk management. Before the COVID-19 pandemic introduced new facets of market risk in early 2020, the area of risk management professionals was already one of the enterprise management positions with the quickest rate of growth. Due to the significant effects of COVID-19 and climate change, businesses are calling for more risk management experts.

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f (a) = 3a + 2, Whenf(a) = 11 Exercise 1 Write a personal pronoun that agrees with the indefinite pronoun antecedent in the sentence. Underline the antecedent.Everybody can take a break whenever ______________ needs one. True or false: the sarbanes-oxley act provides incentives for companies to go public in us markets. How is a field experiment similar to a lab experiment? a. both involve random selection. b. high internal validity. c. manipulation of an independent variable. d. control of extraneous variables. True or false: in the context of values that guide humans, glenn sparks supports theorists who offer no empirical evidence to validate their claims. a. true b. false The texas constitution of 1866 granted the governor a line-item veto on all bills. true false Add using the number line.7+(-10)Drag and drop the word SUM to the correct value on the number line.-18 -16 -14 -12 -10 -8 -6 -4 -2 0 2 4 6 8 10 12 14 16 18SUM 3. How have the colonists been "misrepresented"? Based on your understanding of Rilke, what conclusion cannot be drawn? Vanessa grant is responsible for controlling expenses, but is not responsible for generating revenues. vanessa grant is a manager of a(n)? if p=(3,1) and Q=(-3,-7), find the equation of the circle that has segment PQ as the diameter (x-{?})^2+(y-{?})^2={?} How much success did the major reform movements of the early nineteenth century have? Evaluate3(x+4)(x+1)(x+2)(x-2)for x = 4. What happened to the greenish warbler birds as they migrated from the southern portion of their range up around the tibetan plateau? what are two main distinctions between the east siberian greenish warbler and the west siberian greenish warbler? (site 1) All of the following statements are correct regarding the credit life insurance except asha saves coins in a jar. The table shows how the amount of money was in the jar at the end of every three-month period. A line of best fit for thisata is B= 0.45m + 1.93.Month, mBalance, B($)3693.24 4.63 5.97 7.2612Which value is the best estimate of the amount of money in the jar at the end of the first month?A $0.45OB. $1.08OC. $1.93OD. $2.3 At a ph of 7.25 , the ratio of protonated glu molecules to deprotonated glutamate molecules is:_______ Mountain Dew is a mixture. Which of the following statements could be used to support the claimthat Mountain Dew is a mixture?a. Mountain Dew is made of only one kind of element.b. Mountain Dew is made of many elements that are all bonded together.c. Mountain Dew is made of only one kind of molecule.d. Mountain Dew is made of many substances that can be separated out. Exercise 1 In the blank, identify the part of speech of the words in italics. Write n for a noun and p for a pronoun. Write adj. for an adjective and adv. for an adverb. Write v for a verb, prep. for a preposition, c for a conjunction, and i for an interjection.Massive images of these three presidents, along with one of Theodore Roosevelt, are included in the Mount Rushmore National Monument in South Dakota. without freedom of speech,it would be difficult to have : life or liberty or property or happiness because....